One of the first decisions you must make as a MOBILE APP DEVELOPER is to decide which platform you will base your custom application on. The most popular platforms are Android, iOS, and Windows, and all of them are different with separate App Stores. You must be careful when selecting the platform because the success of your custom application will depend upon it. Therefore, your decision must be based on your monetization strategy, your target audience, and the reach you want from your app.
One thing you must be clear about from the start is that when developing custom applications for mobile, you must remember that it isn’t about creating a small website for smartphones. If you are building a custom application, you must ensure that it comes with all the features your audience wants. If you’re not ready for such a commitment, it is best not to build an app since people will appreciate a responsive website rather than a mobile app that doesn’t perform.