According to Statista, mobile apps are projected to generate more than $935 billion in revenues via paid downloads and in-app advertising by 2023. In 2018, global mobile app revenues amounted to over 365 billion U.S. dollars. In January 2019, the top grossing mobile gaming app publishers in the Google Play Store were grossing mobile gaming app publishers in the Google Play Store - each of them made over $40 million in app revenues that month alone.