We were looking to build an app that would be used as an online pharmacy application. We really appreciated the high degree of integrity and technical savviness that Atimi brought to the table. We were also impressed by their portfolio – I mean they've done some of the most premium apps in the world. In addition, they're customer-centered and client-focused, and we feel really taken care of. We’re proud of our app that has a modern user interface that's easy to use and nicely designed. If you’re interested to work with the biggest and longest standing app company in Vancouver, look no further.
- M.M., Start-up, Pharmaceutical
We started a new mobile development project and needed people that had experience developing mobile apps and had a proven track record with some larger firms. The team at Atimi not only provided technical skills but they also provided guidance as to HOW we should build things in the industry. We're not technical people and really appreciated them providing transparency. They gave us a lot of insights and guidance in design and application. Our app was state of the art. We got tremendous feedback from our users. We even got nominated for an industry award. I would highly recommend Atimi to guide any organization in creating their app.
- A.D., , Fortune 500 Company, Finance
We were looking for someone who could execute on an app. This was a new area for us and we needed a team that could guide us as far as best practices, knowing the industry well, and having had good clients where they had been successful. We also wanted to work with a company on a long-term basis. With Atimi, we got a sense that they really knew what they were talking about, and they would be great partners to guide us down this new avenue. They gave great data to back up their perspective and they made great suggestions right off the bat. Their expertise and communication have been the biggest benefit in working with them. They've been very consistent in the project management, and they've kept us on track. If you’re looking for a partner that can deliver a long-term solution and can help you grow as technology evolves and changes, give Atimi a call – they're fantastic!
- E.T., Fortune 200 Company, Construction
Our IT team was looking for staff augmentation for mobile and web development and automated testing. It was to support a project we were working on to fill the gaps we were experiencing. Atimi had a good history of delivering based on their promises. We needed handholding and Atimi did that for us vs. others who did not. They contributed to our strategy development and improved our test coverage. They’re reliable, tech proficient, have the ability to work independently, and deliver great communication skills. They have helped us surpass the goals my management had promised our executives. For that, we are incredibly grateful.
- T.K., Fortune 50 Company, Retail
The best in the city! From day one, Atimi has seen through our vision and offered solutions that will allow us to disrupt the market. We want to scale faster than humans can scale - that's why we invested in building an app. We want to do MORE with what we have. Since we do not have programmers internally, we were looking for a reliable team to build an app that was effective for us. The Atimi team was not only been our partner, but they also challenged us on some of our thinking and as a result it has elevated the project. They want to see our project be successful as much as we do. It's worry-free to work with them. With Atimi, you're in good hands.
- J.F., Top 400 Growing Companies (Canada), Staffing
We were looking to build an app that would be used as an online pharmacy application. We really appreciated the high degree of integrity and technical savviness that Atimi brought to the table. We were also impressed by their portfolio – I mean they've done some of the most premium apps in the world. In addition, they're customer-centered and client-focused, and we feel really taken care of. We’re proud of our app that has a modern user interface that's easy to use and nicely designed. If you’re interested to work with the biggest and longest standing app company in Vancouver, look no further.
- M.M., Start-up, Pharmaceutical
We started a new mobile development project and needed people that had experience developing mobile apps and had a proven track record with some larger firms. The team at Atimi not only provided technical skills but they also provided guidance as to HOW we should build things in the industry. We're not technical people and really appreciated them providing transparency. They gave us a lot of insights and guidance in design and application. Our app was state of the art. We got tremendous feedback from our users. We even got nominated for an industry award. I would highly recommend Atimi to guide any organization in creating their app.
- A.D., , Fortune 500 Company, Finance
6 Things to consider when building a mobile strategy for your app
To avoid ending up in the pile of apps that never did and never will succeed, it’s paramount that you have a concrete mobile strategy in place before launching your app. Whether your app is consumer or employee facing, we’ve come up with some helpful tips for building a winning mobile strategy that’s sure to help your app succeed.
1. Determine Your Goals
As with all strategies in business, the first step in building an app mobile strategy is to define your goals and objectives. Before you start planning for app development, come up with a wish list for what you want your app to have and why – if you don’t have the “why” piece, you won’t be creating an app that makes sense for your enterprise.
Here are some questions to get you started:
a. Why are you building an app?
b. Who is your app for (customers or employees)?
c. Is your app going to improve the lives of others and how will it do that (for instance, will it enhance your employees’ productivity or entertain consumers and if so, how)?
Be sure to look for an app development company that will help you define your goals and build a sustainable mobile strategy. For instance, the first step in Atimi’s process is to work closely with you to create an app blueprint that’s tailored to your needs. We know the right questions to ask to get our clients thinking through the fine details that separate the outstanding apps from the merely good apps.
2. Do Your Homework
Another key element in any successful mobile strategy is research. In order to understand what your users are looking for in an app and demonstrate why they should choose your app over others, you must have done some research on your competitors (if consumer facing) and users. Once you’ve done your homework, you’ll be in a better position to build an app that your users will enjoy.
3. Define Your Monetization Plans
There are several ways in which you can monetize your consumer app. Let’s run through three of the most popular options:
A. In-App Ads (Free With Advertising)
As App Developer Magazine stated in a recent article, “Ads can prove to be a successful option if you collect data about your customers because you have the opportunity to show them highly-targeted ads”. Targeting is what makes in-app ads so appealing to advertisers, so if you opt to go this route, be sure to have a plan for how you’ll track your users’ data. For instance, your app could utilize a device’s GPS so that relevant ads can be shown to users based on their location.
Alternatively, your app signup form might include demographic and psychographic information such as gender, age, geographic region, and interests. If you can collect meaningful user data, you’ll attract marketers with advertising dollars to spend. As a testament to this type of advertising, a recent study found that in-app advertising grew by 66% in the US last year to $21 billion and is expected to increase to $35 billion in the coming years. This explosive growth in ad spend is promising for app developers everywhere.
One thing to be mindful of when venturing into in-app ad monetization is that you must always respect your users’ privacy and put them first. As premium ad platform, Jun Group, was quoted saying in a recent Appticle, “The best practice continues to be to ask audiences before gathering, storing and using their mobile data. Let consumers opt-in to a better ad experience, but if they do not want to be tracked or have their data used, publishers and advertiser should respect that.” We couldn’t agree more.
B. Paid App (Free With Advertising)
Paid apps are exactly what you might have thought they were: apps that users must buy in order to download and use. Keep in mind that if you’re going to charge for your app, you must ensure that your app is better than any other free app that’s similar to yours. This is why we research our target users and competitors – to find our competitive edge! There are millions of apps available for download, so you must convey that your app is worth the purchase and prove it once users have downloaded it (this will increase app downloads, engagement, and drive positive app store reviews).
C. Freemium
This popular monetization model offers users a free app download along with some limited free features. To get access to additional features and content, users are required to make an in-app purchase/upgrade. This model is often used for gaming and media apps that hook users with great free features and content and then persuades them to make an upgrade to access deeper or exclusive content and features through a purchase. Apple notes, “While freemium apps are very popular, this model isn’t appropriate for every app. Successful freemium apps operate as services that are continuously supported, often requiring sustained content development to retain users.” So, if you’re planning on going this route, understand that your team will need to have the capacity to frequently produce and publish new content in order to persuade users to buy an upgrade and keep them coming back for more.
D. In-App Purchases
This is a great way to add a new revenue stream to your business. Specifically, if you already sell products and services on your website or in a physical location, creating an app that makes it even more convenient for your customers to shop with you might be a viable option to consider.
Other popular app monetization methods include app sponsorships, subscriptions, along with strategic partnerships and affiliations (we’ll cover these in a future article).
4. Define What Success Looks Like
Once you’ve outlined your objectives and monetization plan, you should define how you’ll track and measure your app’s success. One of the many wonderful aspects of owning an app is that you have the opportunity to gather meaningful user insights and analytics. To attain such data, ensure that your app developer has a plan to track user behaviour. Some key performance indicators you may find useful (depending on your goals) include app engagement (such as time spent in-app), average daily active users (DAU) and average monthly active users (MAU), purchases, installs, subscriptions, conversion rate, and more. You should also monitor user reviews in App Stores – doing so can help you stay in-tune with your user base and discover how to improve your app over time.
5. Consider Future Releases
So, you’ve done your research and defined your goals and monetization plan, now it’s time to consider what the future of your app looks like. Releasing version 1.0 of your app is nothing short of exciting, but even more compelling is the future plans you have. Like most things in business, apps need to change over time to evolve and improve with shifting consumer (or employee) trends, technology and competitors. To build an app that keeps users engaged, you should create an app roadmap that encompasses your future releases. Business Insider notes that more frequent updates are typically associated with higher app user ratings. This can be attributed to several factors, including app improvements such as added features and bug fixes. Further, since users receive push notifications about each app update, apps that are updated more often will benefit from increased top-of-mind awareness.
6. Put User Experience First
As we’ve mentioned in a previous post, 6 Reasons Your Enterprise Mobile App Needs Quality Assurance Testing, if you want consumers or employees to actually use your app, it’s key to make user experience a top priority. Your brand image – both in the eyes of your employees and consumers—is at stake every time you build a new app or release an update, so be sure that you’ve hired the right mobile app development partner. This partner or agency should be experienced at building best-in-breed apps across platforms and devices that provide a seamless user experience (UX) and interface (UI). You can learn more about choosing the right mobile app development partner in this Atimi blog post.
Now that you have a feel for what your app mobile strategy might look like, get in touch with us – we’d be happy to help you solidify your mobile strategy and build an app that your users will love.
Feel free to give us a call. We’re always happy to chat.
