iPhone Revitalizes Your Marketing Strategy

Many established companies are wading into the mobile market, and without clear and concise guidance through the ecosystem several are left with mobile applications that meet an indifferent user set or worse - their applications never see the light of day.

This was not the case with Hollywood Video and sister company Game Crazy; acknowledging the relevance of a mobile culture and the need to have their product reach the hands of users - parent company Movie Gallery Inc. came to Atimi Software. A proven innovator in the space; Atimi complimented the marketing plan that would invigorate both the Hollywood Video and Game Crazy brands.

“We wanted to provide our customers with a convenient tool that brings our entire catalog to their fingertips,” said Cliff Torng, chief marketing officer of Movie Gallery Inc. “With a shake and roll of the iPhone, one can not only find a film to rent or buy, but can also receive recommendations on similar titles for further reference.”

- Taken from Mobile Marketer Daily article Dec. 2009

Mobile Markerter Daily recently highlighted the roll-out of Hollywood Video's DidjaC? application and the importance of including mobile to any marketing plan.

Atimi can not only create a great application, but can also be a beacon within your mobile marketing strategy.

Read full Mobile Marketer Daily article

Read all Mobile Marketer Daily articles concerning Atimi

Find out how Atimi can assist your marketing strategy

About Movie Gallery Inc.
Movie Gallery Inc. is the second-largest North American DVD, video and game rental company. The company operates more than 3,000 stores under the Movie Gallery, Hollywood Video and Game Crazy brands in all 50 U.S. states and Canada.