Canucks iPhone App Ranked Among "Great Canadian Apps"
2010.06.28
Atimi Software Inc. has joined the AT&T Business Alliance Channel (BAC) program as an Elite Member in the Apple Eco-System providing mobility solutions. Atimi joins a small number of firms supporting AT&T’s business customers in the United States as they develop and evolve their brand image, e-commerce, and publishing strategies on Apple’s
iPhone and other smart phone platforms.
Atimi is one of the leading iPhone development firms in North America and by December of 2009 had produced over twenty-five iPhone applications for leading US brands in media & entertainment (the New York Times and HBO); fashion (Donna Karan); health (ann-e); youth education and gaming (Etch-A-Sketch by Freeze Tag); finance (TIO); sports (Vancouver Canucks) and utility (Drive Savers). Known as a world leading Macintosh development house supporting global firms in development and porting of applications to the Mac platform, Atimi’s immediate partnership goal will be to help AT&T support their ever-growing base of iPhone and Mac desktop clients.
"We are very pleased to have been selected to join the AT&T Business Alliance Channel as an Elite Member in the Mobility Solution Partner Program and look forward to working with the customer-facing teams in both the Signature and Premiere segments” says Sean Howe, Atimi Software’s Vice President of Business Development. “Being a leader in the development of iPhone applications since inception of the platform by Apple and our ten years of experience in the porting and creation of new software for both commercial and enterprise clients gives us a breadth of knowledge to support the ever-growing enterprise customer base AT&T has now and
will gain in the future.”
“Having so many of our live applications running on the AT&T network in the USA, including very bandwidth intensive mobile projects, Atimi is looking forward to working with AT&T on both enterprise and consumer facing products.” Said Scott Michaels, Atimi Vice President, Client Services. “AT&T has, and continues to make significant investments into supporting mobile
applications in all facets of their business and Atimi values our new Elite status.”
Many established companies are wading into the mobile market, and without clear and concise guidance through the ecosystem several are left with mobile applications that meet an indifferent user set or worse - their applications never see the light of day.
This was not the case with Hollywood Video and sister company Game Crazy; acknowledging the relevance of a mobile culture and the need to have their product reach the hands of users - parent company Movie Gallery Inc. came to Atimi Software. A proven innovator in the space; Atimi complimented the marketing plan that would invigorate both the Hollywood Video and Game Crazy brands.
“We wanted to provide our customers with a convenient tool that brings our entire catalog to their fingertips,” said Cliff Torng, chief marketing officer of Movie Gallery Inc. “With a shake and roll of the iPhone, one can not only find a film to rent or buy, but can also receive recommendations on similar titles for further reference.”
- Taken from Mobile Marketer Daily article Dec. 2009
Mobile Markerter Daily recently highlighted the roll-out of Hollywood Video's DidjaC? application and the importance of including mobile to any marketing plan.
Atimi can not only create a great application, but can also be a beacon within your mobile marketing strategy.
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Find out how Atimi can assist your marketing strategy
About Movie Gallery Inc.
Movie Gallery Inc. is the second-largest North American DVD, video and game rental company. The company operates more than 3,000 stores under the Movie Gallery, Hollywood Video and Game Crazy brands in all 50 U.S. states and Canada.
On the 28th of September, 2009 Apple's App Store celebrated its two billionth app going through the check out. With an astonishing amount of third party apps available (closing in on 90,000) and a new market (China) opening its doors to the iPhone, expect the app stores progression to double soon.
The app number count comes exactly thirteen months after Android announced its marketplace plans, google fans announced the battle was on and that Android would become Apple's main competitor. Just over a year later with a very limited marketplace available - it is safe to say that the Android team have their work cut out for them to catch up. Likewise the Palm App Catalog seems to be going through its growing-pains stage still, re-vamping and re-tooling to meet users needs, the Catalog will have to quickly deliver some stunning signature apps to even compete.
"There is an app for that" is quickly moving from popular tag line to a reality. From utility to fun, the ever-popular 'free' price tag (22% of market place) to the infamous "I Am Rich" app ($999.99 - since removed) and sleek James Bond style surveillance monitoring systems ($900 range). With the possibilities being endless, the question is becoming not what can I offer, but what can I offer that is BETTER.
With the iPhone and iPod Touch community passing the fifty million unit sold mark, analytics packages for the medium being so accurate - with tangible and usable information returns, a great community embracing not only the technology, but the culture of iPhone and the ability to distribute your product not only to one market, but the world at a fraction of one television spot - App creation seems the best way to get your client base from Apple's App Store to your store.
Read More »The recent 3.1 OS release has been received with mixed fanfare, most concerning at this time is the inability to downgrade if the latest OS doesn’t fit the users desired needs.
But let us focus on what is new
Genius App Recommendations help sift through the over 75,000 (and rising) apps available in the App Store. Like in iTunes, the service analyzes the apps you currently enjoy using and creates a recommendation list based on that criteria. A great opportunity to re-evaluate your development plan to include proper app tagging and descriptions – thus elevating app presence in the space.
Along with Genius App Recommendations, comes a new Genius audio mixer, picking out just the right song - to make the party go all night long has just become easier.
The biggest news to come out of 3.1 - organization and accessibility features have evolved, thus creating tidier work and play environments. Using the iTunes 9 release - in conjunction with 3.1, now means keeping favorite apps at a touch away, while filing away important, but lesser used applications.
A greater 3D rendering capability means an improved viewing experience and Apple is assuring customers that the icon display problem has been resolved. The visual improvements come as great news, as the release of the 3GS iPhone has the long awaited motion camera feature, look for film and post software companies to capitalize on the new feature, prepare for in-device editing apps, post filters, viewing add-ons to fill up any unused app space. 3.1 also features Apple’s own video trimming option 'Save as new clip'- which allows user to shorten hours of family reunion video to a single outtake. Save video from Mail and MMS into Camera Roll option will help view these gag reels.
The business side of 3.1 touts an improved Exchange calendar syncing, companies using the iPhone can now send out proper invitations and have all team members show up at the correct time. Voice control for the hands free blue tooth set has been included as well as pasting phone numbers to keypad. Security options now include the ability to lock your phone remotely using Mobile Me.
Read More »Atimi and San Francisco-based Flurry Inc have signed co-marketing agreements. Flurry is a mobile analytics provider who offers cutting-edge analytics, deployment and monetization tools for mobile application developers. Its major product is Flurry Analytics. Flurry Analytics provides accurate, real time data to developers and application owners about how consumers use their mobile applications, as well as how applications are performing across different applications and different handsets. Application developers receive aggregated usage and performance data, as well as robust reporting and analysis tools. With this data, marketers and developers can undertake comparative analysis, identify issues and opportunities in marketing, create a more informed product road map, increase retention, and grow their user base.
Read More »Atimi clients enjoy the benefit of Orchard - a development framework that provides a quick way to implement some of the most commonly used features of iPhone and iPod Touch apps. Using this platform as a base expedites development and gives you an opportunity to add some great features to enhance your app and get to market faster with a competitive edge.
Orchard is currently focused on iPhone and iTouch, but we will evolve the framework across other mobile platforms as demand warrants. We provide regular updates to our clients on the Orchard road map. Current functionality includes the following features:
Send to a Friend
Photo Gallery
State Management
Ad Support
Metrics
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