Find out why Atimi is leading in software development processes.

iPhone CUSTOM APPLICATION DEVELOPMENT

Get your application on the iPhone and iPod Touch

With the release of Apple's official iPhone Software Development Kit (SDK) you can now position your application for compatibility with this revolutionary device to capture a piece of the growing smartphone market. Atimi Software can help you get there. We can provide the Mac expertise to ensure your application makes the best use of the iPhone's unique features so that your product gets the attention it deserves when it goes to market.

Market

According to Canalys, the iPhone has captured a 28% share in the U.S. smartphone market in its first 6 months. This already puts it in second place behind RIM's 41% and in front of Palm's 9% total U.S. smartphone market share. Worldwide, the smartphone market as a whole grew, year-on-year by 60% in 2007; growth climbed every quarter throughout the year to reach a peak of 72% in Q4. The smartphone market is heating up and the iPhone seems positioned to take a significant chunk in the near term. (Source: Canalys estimates, © canalys.com ltd. 2008)

Gartner recently upgraded their outlook for the iPhone to include the significant enterprise market in addition to the currently burgeoning consumer market. This stems from Apple's recent announcement that the 2.0 version of the iPhone SDK, slated for a June 2008 release, will include support for enterprise technology staples like Microsoft's Exchange ActiveSync (enabling access to the popular Exchange Server and push email), Cisco IPSEC VPN support for top-tier network data encryption, and WPA2 for wireless networking security. It will also add support to view Microsoft Word, Excel, and Powerpoint documents right on the device. These new enterprise-friendly features, especially the MS Exchange support, will bring the iPhone more on par with the feature offerings from the current enterprise leaders, Blackberry, Windows Mobile, and Symbian. This will open up a huge new market for consumer- and enterprise-grade iPhone compatible applications.

The industry is definitely optimistic about the iPhone as businesses begin to embrace it as not just a consumer device but as a full-featured smartphone ready for the demands of enterprise. Calls for a significant offering of applications on the iPhone are likely to increase dramatically in the near term thanks to the keen interest of both consumer and enterprise users to see the unique application possibilities the iPhone's feature-set allows for.

With the iPhone's phenomenal feature-set and underlying OS X technologies, "mobile version" no longer needs to be associated with "watered down" when it comes to features and usability. With the release of the iPhone SDK and the significant enterprise announcements for version 2.0, coupled with the iPhone's unique array of features, now is definitely the time to consider making the move to mobile with the iPhone.

iFund

Kleiner Perkins Caufield & Byers (KPCB) announced the iFund with $100 million in venture capital to invest in companies developing applications for the iPhone and iPod Touch. Atimi can help you tap into this investment opportunity by working together to create your technology plan and present it to KPCB. We can leverage our Macintosh industry experience to help you get the financial backing to make your iPhone application more than just a good idea.

iPhone Features

The iPhone SDK allows you to create amazing applications that leverage the iPhone's unique technologies:

As well as Enterprise-friendly features coming in June 2008:

And because the iPhone and the iPod Touch share most of the same underlying technologies, most applications developed for the iPhone can also be deployed on the iPod Touch with very little or no changes required. The iPod Touch also has wireless networking support so even your connectivity applications can have a presence on both devices.

Why Atimi?

Atimi has specialized in Mac development for over 7 years - we're Mac experts. Since Apple has put many of Mac OS X's core desktop technologies and services on the iPhone the similarities between OS X on the desktop and OS X on the iPhone are significant. We estimate that a large portion of the code used to develop an iPhone application could be reused to put that same application on the desktop, saving you time and money. Because of our extensive OS X background, we can leverage our expertise to help you make sure your application gets the most out of the iPhone's OS X technologies with the least amount of time and effort invested.

Contact us today to discuss the possibilities for getting your application on the iPhone. We'd be happy to provide a free estimate if you already have an idea. The market for iPhone applications is bound to get crowded very soon. Get your idea off the ground today to secure your market share early!

For more information about Atimi's other services, check this out.

Steve Gully,
President

Do you want
to plan for
immediate
migration to
the Intel-based Macintosh
platform? Atimi Software has the processes and ability to deliver reliable and timely software development of what Apple is calling a "Universal Binary".