Scott Michaels gives his thoughts on choosing which mobile OS to develop for

Atimi Vice President, Scott Michaels is quoted in a recent article from Mobile Marketer about which mobile OS is the easiest to develop for.

Scott says that going where the majority of users are isn’t the best strategy; companies should choose the platform in which the majority of their target audience uses. For example when targeting the legal and medical industries, developing on BlackBerry or Windows, which have strong penetration in these markets, may be the right decision.

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