Measuring iPhone Applications with Omniture

By Scott Michaels, VP, Atimi Software

Here at Atimi, we often play the role of educator when it comes to creating iPhone applications, and what is available to the client to measure the success of an application that has been launched. As we all know, Apple does not provide a wealth of stats back regarding the end user of your application. We are pleased to be part of an effort by multiple companies that are addressing that shortcoming, with one announced just today by Omniture. You can read the whole press release here, and look for the product to be available to the wider development community soon.