Atimi Developed HBO application launches

One of the great things about working with a brand like HBO is how much great content they give you to work with. The app is live now on the store (USA only - sorry fellow Canadians but content rights issues make this a USA only release). For those of you in the USA, here is the direct link to the app.
 
For the rest of the world, HBO did a great movie showcasing the application.
 
This app also achieved Apple promotion, which is a great boost to any app in terms of initial downloads on the application. As was stated in the Time Warner press release, the app has content from shows that are currently on air, including video clips and hidden object games for many of the top rated HBO shows.
 
Users of the app can look forward to constant updates of content into the application, via a content management application Atimi also wrote (which is part of our Orchard mobile development kit) which allows for updates without going back to Apple for another app submission round.
 
We here at Atimi feel that this app sets a very high bar for media brands, in terms of the custom interface, the content and the overall polish of the application and we look forward to this being a trend that continues on the app store.
Scott Michaels
Atimi Vice President