Atimi chimes in on mobile marketing

Mobile Marketer recently caught up with Atimi vice president Scott Michaels to get his take on Apple's mobile ecosystem and its potency in marketing to this global space:

“With this kind of growth, and the ability to measure the effectiveness of these campaigns so easily, and modify them if necessary, the whole idea of not being in this space means your competitors will be taking away brand loyalty from you,” - Scott Michaels excerpt from Mobile Marketer article

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