December 2011

Atimi rolls out iPad app for Vancouver Canucks

Get ready to upsize your favourite official team apps, the Atimi built CanucksHD iPad app is live. Get your scores, news, photos, stats and locker room interviews flowing to your iPad.

"This is just the start!" Said Trevor Westerlund, vertical sales manager for major league sports."We are on our way to creating the best second screen experience possible for avid fans."

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Holiday apps can be risky

With the Christmas season upon us, brands in every industry are looking for ways to capitalize on the holidays – particularly in the mobile space. A lot of businesses are rushing to create a seasonal app that offers a fun or unique holiday feature – like carols, pictures or easy ways to shop and share, in an attempt to gain exposure during this festive time of year. However, many don’t understand that creating a seasonal app that lacks a plan for longevity is actually more damaging to brand equity than having not created an app at all.

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Chicago Blackhawks - Top featured app in Canadian App Store sports category

Apple and hockey fans alike are loving The Chicago Blackhawks app as it tops Apple’s What’s Hot list in the sports apps category of the Canadian App Store. The app has also been highly reviewed by fans, with over 100 five-star ratings across the US and Canadian App Stores.

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Blueshirts United - New York Rangers Official app, best selling NHL app in iTunes!

It’s now well into the 2011/2012 hockey season, and fans are anxious to stay on top of all the stats of their favorite players and teams. The New York Rangers are one of a number of teams to have a new official team app out this year, and fans are loving it! The New York Rangers app for iPhone is the top ranted NHL team app in the US App Store, and was featured by Apple.

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