Apps and Brands' Overall Marketing Strategy

Mobile Marketer recently published a story talking about the role that mobile apps play in a brand's marketing strategy. Atimi VP of Client Services, Scott Michaels, weighed in on this issue:

“We are seeing a higher spend in the production of the application and an increased awareness from our customers that a bare-bones entry or application no longer meets the expectations of the consumers,” said Scott Michaels, vice president at Atimi Software, Vancouver, BC. “As such, the budgets to produce applications have been rising, along with the associated traditional and digital marketing spend to promote that the new app exists and has value."

Except from the Mobile Marketer article. For the full article click here.