Blogs

Atimi’s very own Scott Michaels, attended SXSW in Austin, Texas and teamed up with Urban Airship and other leaders in this ecosystem to sit and chat about all things mobile.

During conversation, two themes stood out; ‘a need for good push’ and ‘brands going mobile’. Within the push segment, the underlying message was that push notifications needed purpose, and had to bring value to the user. Scott mentioned that brands often mistake quantity for quality with regards to push, and the notifications that are of high value get lost in between the useless ones.

It’s never too late for your team to have the best NHL app on the market. In fact, now is the perfect time.

“Last year during the 2011 NHL Postseason, playoff teams using Atimi’s Mobile Sports Framework saw a jump in user downloads of almost 8 percent, or 50,000 fans,” said Trevor Westerlund, Professional Sports Sales Manager at Atimi. “As a result, they gained increased exposure for their sponsors and increased revenue opportunities for their teams.”

Your team can enjoy these same rewards without waiting until next season.

Atimi is ramping up for the NHL Playoffs, and so is the iTunes Store!

Many of Atimi’s apps are currently being featured- download them to follow your team and track your favorite players during the most exciting time of the season.

Once again, Atimi-created apps are being featured on the Canadian App Store!

Vancouver, BC (March 15th, 2012) - Atimi Software is proud to add ‘The Official Winnipeg Jets Mobile App powered by MTS’, to its roster of NHL mobile apps. The roll out of this app will be available to fans across all major platforms; iPhone, iPad, Android and Blackberry.

The New York Knicks Official app caught the attention of online news source Mobile Marketer, which featured an article yesterday about its recent iPhone and Android release.

The article, which provided a run-down of the app’s many features, included a number of quotes from Howard Jacobs, the executive vice president of marketing and sales at MSG Sports.

“This new mobile app is the next step to integrating all of our digital assets so that fans can get all the latest Knicks news, highlights and behind-the-scenes content whenever they want, wherever they are,” Jacobs was quoted.

Going Mobile

With traffic to the team’s two official websites, NYKnicks.com and KnicksNow.com increasing 84% year-over-year, it’s only natural that the Knicks decided to step up their game on the mobile front.

They’re also using a StarStar number strategy to spread the word about the app by prompting fans through SMS, email, web, social media, television, in-arena signage, and street team promotion to call **KNICKS from their mobile devices to receive a SMS message with a link to download the app.

Based on initiatives like these, there’s no question the Knicks understand the importance and power of mobile, and no doubt that droves of existing and new loyal fans will be downloading the app in the weeks to come.

Click the links to download the iPhone and Android versions.

“Mobile is central to this as it is the single devise fans always have with them and the key to enabling them to follow the Knicks wherever they are.”

- Howard Jacobs, executive vice president of marketing and sales at MSG Sports.

The New York Knicks Official App for iPhone and Android, Atimi's flagship NBA team is live. The app offers fans:
Video
News
Photo Galleries all in the palm of their hand. Be on the look out for iPad and Blackberry apps coming soon.

The New York Knicks Official App for iPhone and Android, Atimi's flagship NBA team is live. The app offers fans video, news, photo galleries all in the palm of their hand. Be on the look out for iPad and Blackberry apps coming soon.

The AT&T Developer Program is hosting a webcast on January 26th at 10am PST to explain their new Application Resource Optimizer (ARO). The ARO is a free diagnostic tool for analyzing the performance of your mobile applications. It can improve your apps’ performance by providing recommendations to help optimize efficiency, network impact, and battery utilization.

2011 proved to be a record-breaking and exciting year for mobile apps in general. This was especially true in the Health and Fitness category. And among the vast number of health and fitness apps that made it into the App Store in 2011, one stands out from the rest: P90X.

The P90X app has been dominating the Top Grossing and Top Paid apps lists since its release in November. It has also been featured by Apple on a number of occasions, including most recently in Apple’s "New Year New You" category.